Nobody avoids this because of the price. They avoid it because of the guess.
Here is a pattern we see all the time. A married couple with two kids buys a house in West Chester or Downingtown, knows they should have life insurance, assumes it costs far more than it does, and files the whole subject under "later." For a healthy adult, term coverage often costs less than that guess. The guess is what stalls the plan, so the first thing we do is replace it with a quote.
The second guess is the amount, and round numbers fail here. The honest method is addition. What would it take to pay off the house, replace your income for the years your family needs it, get the kids through school, and clear the debts that do not go away with you? For a family with a mortgage and kids, that math often lands well above a round-number guess or the coverage from work, and it usually applies to both spouses, not just the bigger paycheck. As term coverage, the real number often costs less than people expect.
That first line item, the house, is where many families start. Mortgage protection is simply term life insurance sized to what you owe and timed to the years left on the loan. If the worst happens, the benefit goes to your family. They can use it to pay off the mortgage or keep making the payments, and stay in the home.
We shop it for you, so you are not stuck with one price list. Insurance companies do not all see you the same way. One may be more comfortable with a health condition, another with your build or tobacco history, another may simply price your age and term better. We compare more than one option, lay them side by side and explain the trade-offs.
For most families the answer is term, sized properly. There are real reasons to own permanent coverage, and we will explain them when they apply to you. What we will not do is dress one up as the other. Our job is to help you buy insurance, not to sell it to you.